The Year Is Visible

Filed under: Aesthetic Horology, Circannual Rhythm, Lived Time, Phenomenological Awareness, Seasonal Texture, Temporal Infrastructure, Tennessee Williams, The Present Clock

The year is real. It was always real. It just wasn't visible.

It Starts With Curiosity

Over 6,500 orders, 10,000+ clocks, 44 countries. The Present started with curiosity and keeps being found by it.

What Do Eight Billion People Have in Common?

Filed under: Civilizational Impact, Lived Time, Long-termism, Scott Thrift, Seasonal Rhythm, Systems Thinking, Temporal Infrastructure, The Present Clock, Visibility vs Information

There is one thing.

Humanism Needs a Symbol

Filed under: Civilizational Design, Cultural Reorientation, David Brooks, Moral Humanism, Systems Thinking, Temporal Infrastructure, The Long Term, The Present Clock

David Brooks argues for a humanistic turn in America; Scott Thrift proposes that this shift may benefit from a new "Temporal Infrastructure." By installing annual clocks in addition to the existing ones, we move from business coordination to human orientation.

The Way We Measure Time is a Part of The Past

Filed under: Lived vs Measured Time, MoMA Bestseller, Navigational Awareness, Phenomenological Awareness, Systems Thinking, Temporal Orientation, The Missing Scale, The Present Clock

Our understanding of the world has changed, why haven't our clocks?

Is There Anything Everyone Agrees On?

Filed under: Aesthetic Horology, Civilizational Impact, Cognitive Tools, International Agreement, Long-termism, Pace Layering, Shared Reality, Temporal Infrastructure, The Present Clock

Billions of people who disagree on nearly everything agree on what time it is. The Present asks: what if we extended that agreement to the year?

Meaningful Gift for Someone Who Has Everything

Filed under: Aesthetic Horology, Aesthetic Strategy, Experiential Gifting, Meaningful Gifting, Navigational Awareness, Simone Weil, The Missing Scale, The Present Clock

The Present is an analog clock that completes one revolution per year. The most meaningful gift is not another object. It is a scale of time they didn't know was missing.

The Overview Effect - Up there, down here.

Filed under: Artemis II, Cosmic Perspective, Environmental Psychology, Spaceship Earth, Temporal Orientation, The Overview Effect, The Present Clock, Victor Glover

Bringing up there, down here.

What Do We Do with Our Time?

Filed under: Cognitive Infrastructure, David Shapiro, Future of Work, Labor Zero, Post-Labor Economics, Temporal Scale, The Present Clock, The Wider Frame

What time are we talking about exactly?

Finding the missing piece.

Filed under: Authenticity Strategy, Founder Narrative, m ss ng p eces, Scott Thrift Biography, Systems Thinking, Temporal Framing, The Missing Scale, The Present Clock

"I didn't know it was going to fundamentally alter the way I think about time."

How to Be More Present

Filed under: Attention Economy, Cognitive Load, Mindfulness Redefined, R.D. Laing, Reframing Presence, Temporal Scale, The Present Clock, Wellness Infrastructure

The problem was never your attention. It was the frame. A one-second present is a present you can never catch. A one-year present is a present you're already in.

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