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A New Now

The Present offers a broader perspective on the here and now.

More than a clock, the single hand of The Present spans one revolution a year, giving your experience of time a more meaningful, grounded sense of depth.

See the moment through the gentle lens of nature and let The Present be your guide to a more mindful relationship with time.

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The Present

One revolution a year.

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Many names

One time.

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A New Now

Reimagine the moment and discover the hidden rhythms of the natural world.

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Why should I care?

Owner Impact

Since 2012, people all over the world have shared how The Present brings them a sense of peace and connection they didn’t know they were missing.

“The Ultimate Perspective Provider”

The Present isn't just a clock; it's a philosophical tool designed to help you view your days within the larger context of life. This tool reshapes your understanding of time, offering a more comprehensive perspective than a traditional clock ever could.

"..love love owning it."

"The Present is far more sublime than it appears. It represents the concept of time in a singular and elegant manner that can allow you to see the natural world beyond what your eyes see at the surface. Love love love owning it."

Conventional clocks depict the present as a fleeting second between the past and the future. 

This philosophical instrument goes beyond the limits of a clock, revealing the moment as a holistic part of nature’s enduring cycles, not just as an isolated fraction of time. 

The result is instant access to the eternal, life-affirming quality of spaciousness inherent in every moment.

It’s not a replacement for conventional time;

The Present is an invaluable new point of view on the nature of time itself.

The Experience

"A 21st century Walden."

With thousands of these timepieces in homes and offices across forty-two countries, we invite you to learn more about The Present directly from the words of its owners

Read the Reviews

About

”How can we live in the moment when the moment changes every second?”

That’s the question that changed my life.

I believe the answer is to reimagine present-moment awareness. This functional work of art attempts to alter our fundamental understanding of what it means to be present by making it more accessible, fun, and meaningful.

~ Scott Thrift

(the person who makes the clocks)

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