About
The Present is Time for Life
The Present is more than an elegantly designed timepiece; it's a novel approach to being present.
By integrating this work of art into your life, you give yourself time to be more present, more often.
Conventional timepieces reinforce an urgent, fleeting view of each moment.
The Present unlocks a more forgiving, meditative approach to living in the moment.
Experience time not only as a linear race against the clock, but as a cyclical journey to be lived.
Time’s Abundance
Instead of constantly chasing the scarcity of fleeting moments, The Present grounds you in the long-term context of time’s abundance.
There is more to the story of time than the narrow one we tell ourselves.
Living with The Present helps you build a more holistic narrative around time, and clarify what’s most important in life.
Enrich your experience of the present moment.
The Present gradually realigns your perception of time with the pace of nature.
This expanded perspective helps you feel more grounded, patient, and appreciative of the present moment.
Level up your awareness of life's most valuable resource.
You'll learn how to relate to time as a source of potential to be experienced, not just a resource to be managed.
The Present returns you to a richer relationship with the moment, characterized by tranquility, wisdom, and resonance with the deeper rhythms of the natural world.
Welcome to a more meaningful moment.
Together with conventional time, you'll find a sense of balance and understanding, where time is an adventure, not an adversary.
Welcome to The Present.
March 21st - The Vernal Equinox
Story
Company Overview
After a decade in NYC, The Present is now based in Burlington, Vermont.
Our small team crafts each timepiece with meticulous care and attention.
Since 2012, The Present has evolved through seven editions based on direct feedback from our valued international community.
Crafted with Care
The Present is precision engineered and thoughtfully crafted to keep time accurately and reliably for decades.
If there is any issue with The Present in the future, we can replace every custom component.
Founder Bio
Scott Thrift is a designer passionate about reshaping time perception with his life's work, The Present.
Utilizing his formal education in film studies, Thrift co-founded the Emmy award-winning production company ' m ss ng p eces ' granting Thrift a decade of extensive world travel to thirty-three countries across six continents—documenting multidisciplinary design processes, the birth of the TED organization, and the effects of globalization on the nature of human experience.
This unique lens on the pulse of an ever-changing world inspired Thrift to develop his seminal work, The Present, a transformational artifact designed to guide our thinking and behavior into greater harmony with nature.
A bestseller at the prestigious MoMA Design Store, his timepieces are shifting perceptions in thousands of homes in forty-two countries.
Visit Thrift's LinkedIn here
The Present offers time a more holistic narrative by including the cyclical rate of change as an integral part of how we perceive and approach life on Earth.
-
Since 2012, Thrift has made and shipped nearly eight thousand timepieces to owners worldwide.
He could not have done this without the help of dozens of partners and thousands of individual backers around the world.
The latest edition is the seventh generation, crafted with industrial design help from Che-Wei Wang & Taylor Levy of the award-winning design duo CW&T.
It features a first-of-its-kind clock movement engineered by Josh Levine of josh.com to run for decades on the included batteries.
The icon and communication design is a collaboration with the artist Jonathan Harris.
What's it like to live with The Present?
Visit our Testimonial page to find out.
Thank you for reading!
