The Way We Measure Time is a Part of The Past Apr 15, 2026 Filed under: Lived vs Measured Time, MoMA Bestseller, Navigational Awareness, Phenomenological Awareness, Systems Thinking, Temporal Orientation, The Missing Scale, The Present Clock Our understanding of the world has changed, why haven't our clocks? Read more...
Meaningful Gift for Someone Who Has Everything Apr 13, 2026 Filed under: Aesthetic Horology, Aesthetic Strategy, Experiential Gifting, Meaningful Gifting, Navigational Awareness, Simone Weil, The Missing Scale, The Present Clock The Present is an analog clock that completes one revolution per year. The most meaningful gift is not another object. It is a scale of time they didn't know was missing. Read more...
A Compass for Time Apr 07, 2026 Filed under: Circannual Rhythm, Cognitive Tools, Navigational Awareness, Systems Thinking, Temporal Orientation, The Missing Scale, The Present Clock, Time Perception The compass doesn't tell you what to do. It tells you where you are. Everything else follows from that. Read more...