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Short answer: When you give yourself another way of seeing time, you will literally and metaphorically have more time to consider than you had before.
Long answer: By "more time," we mean broadening your understanding and experience of time beyond just the linear, measured cadence we're accustomed to. This involves acknowledging and connecting with the cyclical pace of time as it exists in the natural world, like the gradual shift in seasons, the lunar cycle or the ebb and flow of day and night.
Living with one or more of these timepieces is a practical way to have more time in our lives; more time for stillness, more time for reflection, gratitude and joy.
By integrating nature's rhythms into our daily life, we give ourselves new ways to see, think about and relate to time. This expanded perspective not only enriches our relationship with time itself but also allows us to experience life more fully.
The Present gives owners and their families a front row seat to the previously elusive nature of cyclical time, revealing a refreshing perspective on how you think and feel about time.
Giving time the context of the natural world offers a range of well documented benefits. From feeling grounded, to a deeper appreciation for life and a welcome sense of balance in time.
The Present helps people experience time in a more meaningful, life-affirming new way.
Practically speaking, to give life more time .
The Present offers a new way of experiencing time, allowing you to feel more present, connected, and grounded in the world around you.
By liberating yourself from the monotony of conventional time-keeping and embracing the rhythms of nature, you can discover what being present in time means to you.
The Present serves the needs of anyone looking for a more meaningful relationship with time.
It is designed for anyone interested in experiencing time in a more thoughtful, deliberate and satisfying way.
It offers an experience that transcends the traditional notion of time as a linear and finite resource, helping owners appreciate the cyclical nature of time.
The Present addresses feelings of stress, anxiety, and time poverty by providing an additional perspective on time that allows people to focus on what truly matters in their lives.
In a world that values speed, efficiency, and productivity, The Present offers a way to slow down, connect with the natural world, and rejuvenate their experience of time.
To provide a new perspective on time, help people cultivate a deeper appreciation for its cyclical nature and to encourage a healthier relationship with the living world and time itself.
The impact of The Present on the world is two-fold.
On an individual level, it has the potential to transform people's relationship with time and improve their well-being by fostering a deeper sense of connection to the natural world.
On a broader level, The Present has the potential to contribute to a more sustainable and mindful culture by challenging the dominant narrative of industrial time and productivity.
By encouraging a shift towards cyclical time, The Present promotes a more harmonious and balanced relationship between humans and the planet.
Conventional time is ubiquitous.
The Present has the ability to elevate the way we understand and experience time, helping you cultivate a deeper appreciation for the rhythms of life.
Unlike traditional clocks or productivity tools, The Present combines elegant analog design with metaphysical first principles to create a work of art that 'levels up' your temporal cognition.
With its novel approach to time, The Present provides a rejuvenating perspective that helps you shift time from foe to friend.
We live in the long term effects of short term thinking.
The vast majority of society's ills stem from a lack of understanding the nature and value of time. Our shared present passes us by the second we are able to acknowledge it.
With such a narrow vision of the present, we have inadvertently made it practically impossible to conjure a shared future.
These philosophical instruments address the unintended side effects of conventional time; short term thinking, anxiety, fomo, and a sense of never feeling grounded in the present.
Conventional time is primarily related to work and the act of being on time.
The Present is primarily related to life and the act of being in time.
These are tools for being in time.
The Present is set for you at the clock shop and arrives "on". We suggest checking on the batteries for the first time in 2042. It is possible for The Present to run between 20-40 years accurately without changing the batteries.
We made an original clock movement with the most advanced chip available to run for the longest term possible on the installed batteries.
It is a limited edition, functional work of art crafted with intention:
Firstly, it is a highly functional and practical tool for personal growth and transformation, serving as a tangible reminder of the value of change as it plays out in nature.
Secondly, it is a one-of-a-kind timepiece that is not available anywhere else, making it a unique and exclusive addition to any collection.
Finally, the value the product brings to the user, both in terms of its beauty and functionality, as well as the deeper sense of meaning and purpose that it can inspire in one's life.
Scott Thrift believes life deserves its own devices of measurement.
Limiting our experience of time to the short term industrial edition is the source of countless modern problems, all of which can and will be alleviated as we adopt a deeper and more meaningful relationship with time as a species.
In 2003, he co-founded the multi award winning production company m ss ng p eces, which he helped to grow into a runaway success until 2013, when he shifted his focus to clockmaking.
In 2011, he launched a popular Kickstarter campaign for an “annual clock” known as “ The Present” — whose hand would complete a rotation once per year.
In 2016, he introduced a second clock, this one with a hand that completes a rotation once per day — known as “ Today”.
In 2020, he introduced a third clock — this one revealing the cycles of the moon. In adding this lunar clock, Scott simplified the naming of his trio of timepieces into a singular collection known simply as The Present.
A bestseller in Tokyo and NYC at the MoMA Design Store, The Present is "on" in thousands of homes across forty-two countries.
You can peruse the profound experiences owners are having on the testimonials page or learn more about Scott through the articles on his work over time here, press.
The Present is Thrift's life work.
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