Press
"a 21st century Walden"
FAST COMPANY
"a new way of thinking - makes you reconsider how time works."
ARCHITECTURAL DIGEST
"Humanitarian design at its best."
DESIGN WANTED
"The most interesting clock in the world"
ASTOUNDE
"Minutes and hours? That's old thinking. Artist Scott Thrift wants you to see the bigger picture."
WIRED
"A simple perspective shift that can change how you think about your waking hours in a way that makes it seem like you've been magically handed more time."
AMERICAN INSTITUTE OF GRAPHIC ARTS - EYE ON DESIGN
Excerpt from:
Liberating clocks: developing a critical horology to rethink the potential of clock time
by Dr. Michelle Bastian, Senior Lecturer in Environmental Humanities at the University of Edinburgh (Bold emphases by Thrift)
"More awareness of the present, less hurry. Life's a gift."
SWISSMISS
"The next generation in home entertainment."
CORE77
“A completely new way to look at time.”
DESIGN MILK
"One of the most Zen clocks we've seen."
COOLHUNTING
"A revolutionary gift to the world."
HUFFINGTON POST
“Thrift transforms time telling into a thing of beauty.”
MY MODERN MET
“Redesigns the way you measure time.”
YAHOO NEWS
“You begin to see the day in a whole new light.”
TECHCRUNCH
"Artist Scott Thrift, has developed a clock which simplifies the passage of time into dawn, noon, dusk and midnight as opposed to seconds, minutes and hours."
NOEMA MAGAZINE
Excerpt from:
Material Deconstructions of Time: Posthumanist Interventions Through Media Art
"Through its innovative design and functionality, The Present encourages a non-linear, experiential understanding of time, aligning with the broader themes of temporality and posthumanist perspectives."
"The Present is a beautiful time mask of the world."
László Krasznahorkai
Written in the inscription of a book Lázló gifted to Scott Thrift.
The Present was a bestseller at the MoMA Design Store from 2014 until it sold out in 2018. The process of making the latest edition began soon after. Over five years and one global pandemic later, The Present is now available.
This is the video that launched The Present.
ThePresent from m ss ng p eces on Vimeo.
These articles track my work with time, over time.
OBJECTS (2023)
LONG NOW (2021)
NOEMA (2021)
WIRED (2020)
DESIGN MILK (2020)
COOLHUNTING (2020)
CORE77 (2020)
DESIGN WANTED (2020)
BETTER LIVING THROUGH DESIGN (2018)
FREUDEN VON FREUDEN (2016)
WIRED (2016)
DESIGN MILK (2016)
TECHCRUNCH (2016)
FAST COMPANY (2016)
THIS IS COLOSSAL (2016)
HUFFINGTON POST (2016)
MY MODERN MET (2016)
IT'S NICE THAT (2016)
INHABITAT (2016)
STEVE ROSE BLOG (2016)
PSFK (2014)
ARTNET (2014)
Prior to The Present, Thrift was making time more valuable as the filmmaker who co-founded m ss ng p eces; some of the following articles focus on that period of time.
AD AGE (2013)
ROLLING STONE (2013)
FAST COMPANY (2013)
GOOD 100 (2013)
PSFK (2013)
APPLIED BRILLIANCE (2012)
FAST COMPANY (2012)
TRIBECA (2012)
TECHCRUNCH (2011)
FAST COMPANY (2011)
COMPLEX (2011)
AD AGE (2008)
ADOBE (2007)
GHOSTLY (2007)
COOLHUNTING (2006)
TIME (2006)