"a 21st century Walden"
“a more holistic, gorgeous view of time that will help the time-crunched put things in perspective.”
"Humanitarian design at its best."
Eno points towards a clock hanging on his wall.
"It's a one-year-clock. There is one revolution in a year... Isn't that amazing?"
"The next generation in home entertainment."
“A completely new way to look at time.”
Excerpt from the academic publication
by Dr. Michelle Bastian, Senior Lecturer in Environmental Humanities at the University of Edinburgh (Bold emphases by Thrift)
Drawing on the ethos of slow for inspiration for both outputs and processes, such work often seeks to support more contemplative experiences, to encourage a wider environmental awareness and to reshape everyday behaviours. The assumption that time is speeding up out of control has led to a number of examples of redesigned clocks. One such clock is The Present, which features a single hand that rotates around a dial once per year. The colours on the dial move through blues, greens, yellow and reds, representing the seasons. In explaining the impetus for the clock, its creator Scott Thrift writes that ‘our whole lives we look up to the clock and see time as something that we’re losing’. As an alternative to this, The Present offers a way of rooting oneself in a time that operates on a different scale, placing the viewer in a ‘present’ that lasts a season rather than a second. Arguing that ‘we’ve limited our perception to a single way of measuring time’, Thrift’s clock reminds us that there is always more than one kind of time, and that, like those making decisions over whether to use UTC or an alternative, there may well be opportunities to choose otherwise. Importantly, Thrift’s aim is not to do away with mainstream clock time altogether, but rather to introduce greater variety to the ways we use and tell time, with the holistic time of The Present offering a counterpoint to the segmented time of the regular clock.
"More awareness of the present, less hurry. Life's a gift."
"One of the most Zen clocks we've seen."
"A revolutionary gift to the world."
"The Present is the time mask of the world."
Written in the inscription of a book Lázló gifted to Scott Thrift.
“Thrift transforms time telling into a thing of beauty.”
"A simple perspective shift that can change how you think about your waking hours in a way that makes it seem like you've been magically handed more time."
“Time seems to move slower.”
“An intuitive clock that focuses on the day as a whole.”
“Designed for a new generation.”
“This 24-Hour Clock will help you slow down.”
“Redesigns the way you measure time.”
“You begin to see the day in a whole new light.”
"Three "clocks" that forgo seconds, minutes and hours for something more natural."
"Minutes and hours? That's old thinking. Artist Scott Thrift wants you to see the bigger picture."
This is the video that launched the project in 2011.
ThePresent from m ss ng p eces on Vimeo.
These articles track my work with time, over time.
DESIGN MILK (2020)
DESIGN WANTED (2020)
FREUDEN VON FREUDEN (2016)
DESIGN MILK (2016)
FAST COMPANY (2016)
THIS IS COLOSSAL (2016)
HUFFINGTON POST (2016)
MY MODERN MET (2016)
Prior to The Present, Thrift was making time more valuable as the filmmaker who co-founded m ss ng p eces; some of the following articles focus on that period of time.
AD AGE (2013)
FAST COMPANY (2013)
GOOD 100 (2013)
APPLIED BRILLIANCE (2012)
FAST COMPANY (2012)
FAST COMPANY (2011)
AD AGE (2008)