Est. 2012

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A New Now

The Present introduces a new way to experience the here and now.

More than a clock, the single hand of The Present spans one revolution a year, giving now a substantially more meaningful, grounded sense of depth.

See the moment through the gentle lens of nature and awaken a deeper appreciation of time.

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The Present

One revolution a year.

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Many names

One time.

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More Time

Reimagine what the moment means to you.

Why should I care?

Owner Impact

Since 2012, people all over the world have shared how The Present brings them a sense of peace and connection they didn’t know they were missing.

“The Ultimate Perspective Provider”

The Present isn't just a clock; it's a philosophical tool designed to help you view your days within the larger context of life. This tool reshapes your understanding of time, offering a more comprehensive perspective than a traditional clock ever could.

"..love love owning it."

"The Present is far more sublime than it appears. It represents the concept of time in a singular and elegant manner that can allow you to see the natural world beyond what your eyes see at the surface. Love love love owning it."

Conventional clocks depict the present as a fleeting second between the past and the future. 

This philosophical instrument goes beyond the limits of a clock, revealing the moment as a holistic part of the changing seasons, not just as an isolated fraction of time. 

The result is instant access to the eternal quality of spaciousness inherent in every moment.

The Experience

"A 21st century Walden."

With over eight thousand customers in forty-two countries worldwide, we invite you to learn more about The Present directly from its owners.

Read the Reviews

About

”How can we live in the moment when the moment changes every second?”


That question changed my life.


I believe the answer is to reimagine present-moment awareness. To give time and life the space it deserves. These instruments offer practical ways to reframe what it means to live in the moment.

Scott Thrift

We rarely send emails. When we do, we make them count.